Down South Media Magic Get Started →
Home  /  How It Works
The Client Journey

A clear process, from first call to scale.

No mystery and no black box. Here's exactly what happens when you work with us—and what you can expect at every stage.

01
Step 1

Consultation & Audit

We learn about your business, goals, and current marketing. If you're already advertising, we review your accounts, tracking, and landing pages to find what's working and what's wasting budget.

What you provide

Access to existing ad accounts and analytics (if any), your goals, and how you handle leads.

What you receive

A summary of findings and the biggest opportunities we see.

02
Step 2

Strategy & Proposal

We turn what we learned into a written plan: channels, audiences, keywords, messaging, budget recommendations, KPIs, and a 90-day roadmap—along with a clear proposal and scope.

What you provide

Feedback on priorities, offers, and budget comfort.

What you receive

A custom strategy and proposal with defined deliverables.

03
Step 3

Website Development (if needed)

If your current site isn't built for paid traffic, we design and build focused landing pages with fast load times, clear calls to action, consent language, and conversion tracking.

What you provide

Brand assets, service details, photos, and approvals.

What you receive

Responsive, policy-friendly landing pages with tracking installed.

04
Step 4

Ad Account Setup & Campaign Launch

We set up or restructure your ad accounts, install and test tracking, build campaigns, and submit ads for platform review. All ads are subject to platform policies and approval.

What you provide

Account access, billing set up in your name, and final approvals.

What you receive

Live campaigns with verified conversion tracking.

05
Step 5

Ongoing Optimization & Reporting

We monitor performance, review search terms and audiences, adjust bids and budgets, test creative and landing pages, and report in plain English on what changed and why.

What you provide

Feedback on lead quality and sales outcomes.

What you receive

Regular reports, recommendations, and test results.

06
Step 6

Scaling Successful Campaigns

When campaigns consistently meet their targets, we scale carefully—raising budgets gradually, expanding audiences or keywords, and testing new platforms where the numbers support it.

What you provide

Capacity to handle more leads and approval for budget changes.

What you receive

A scaling plan with expected trade-offs and checkpoints.

Typical Timeline

Your first 90 days.

Weeks 1–2

Discover & plan

Consultation, audit, strategy, and proposal.

Weeks 2–4

Build & launch

Landing pages, tracking, campaign build, and ad review.

Weeks 4–8

Learn & optimize

Data gathering, search term reviews, and first tests.

Weeks 8–12

Refine & scale

Budget shifts toward what works; new tests planned.

Reporting

How you'll stay informed.

Regular updates

Short performance summaries with spend, leads, cost per lead, and notable changes.

Monthly reviews

Deeper analysis of results by channel, what we tested, what we learned, and next steps.

Full visibility

Direct access to your own ad accounts and analytics at any time.

Ready When You Are

Ready for step one?

Your consultation is the first step. Tell us about your goals and we'll take it from there.

We use necessary cookies to run this site. With your permission, we'd also like to use analytics and marketing cookies. No optional cookies are set until you choose. See our Cookie Policy.